Study: View on customer data in Swiss retail banks
Data-driven Banking Study.
This study was conducted by the Business Engineering Institute St. Gallen on behalf of Contovista, Viseca, smama and e.foresight.
In the form of semi-structured interviews, 14 experts from Swiss retail and challenger banks were questioned.
The experts were selected from leading personalities from Data Driven Business, Digitalisation, Organizational Development, Customer Data & Analytics, Data Governance, Chief Data Officer, Multichannel and Co-Founders.
Experts from all categories of Swiss retail banks gave their professional assessment of the topic of data-driven banking.
On this basis it was possible to collect high quality statements for the market of Swiss retail banks with focus on customer data.